
IT’S a campaign meant to show there’s more to Australia than just “soaps, sport and sun” – but just what, it seems, the organisers weren’t too sure.So bleary-eyed Londoners woke to a re-creation of Bondi Beach on the banks of the Thames yesterday, complete with lifesavers and sunbathers.Whether anyone would dare to take the plunge, however, wasn’t clear, The Daily Telegraph reports.State governments and the Federal Government’s Austrade yesterday began their expensive campaign to convince Britain to invest more in Australia and rediscover its industries, technology and tourism.So 80 tonnes of sand was trucked in from Kent, in England’s southeast, to bring “a little bit of Down Under” to the British Isles.
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